Stuart Elliot, advertising columnist for the New York Times, published an article today on Estelle’s new song, “Star,” for Crystal Light. The song, which will be featured in a Crystal Light spot set to air on the E! Network during the channel’s pre-ceremony program, is the result of a collaboration between OgilvyEntertainment, Kraft, and the artist.
In fact, some of our very own OgilvyEntertainment folks will be heading to the Grammys for the launch—so don’t forget check back on Monday for a more detailed post on this campaign initiative, along with photos from the actual Grammys event!
In the meantime, tune in on Sunday to see E!’s coverage of the red carpet and visit www.upumpitup.com for a free download of “Star.”
