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ENTERTAINMENT NEWS
On ‘S.N.L.’, a Law Firm With a ‘Spider-Man’ Specialty NY Times 2.13.11
SNL’s infamous fake commercials targets “Spider-Man: Turn Off the Dark” Musical with their new law firm- Gublin and Green.
Christina Aguilera falls on Grammy stage Washington Post 2.14.11
People went “Ga-Ga” over her entrance in an egg and Christina fails to redeem her Super Bowl hiccup with a slight fall.
Lady Gaga Hatches From Egg During Grammy Performance (VIDEO) The Hollywood Reporter 2.13.11
The buzz of “what will Lady Ga-Ga wear at the Grammy’s” was finally answered as Ga-Ga was carried down the Red Carpet in an egg.
ADVERTISING NEWS
These Babies Talk, but Not for E*Trade NY Times 2.14.11
A campaign for Chicco, now under way, invites parents to enlist their offspring in the pronunciation lessons: Make a video clip of your baby saying “Chicco” and it could appear on a billboard in Times Square, beginning on Monday.
Campaigns for a Holiday That Marketers Love NY Times 2.13.11
AT&T gets creative with social media to leverage their Valentines Day promotional ad.
Kid-Friendly Browser KidZui Ramps Up Advertising AdWeek 2.14.11
KidZui proves that their internal data, KidClick, is showing an increasing click-through rate of the prescreened children’s ads available on the site.
BRANDED ENTERTAINMENT NEWS
TV Paid-For Product Placement Ban Lifted Sky News 2.14.11
British television shows are set to contain more branded goods – after the ban on product placements is lifted.
Product placement logo for TV shows launched BBC News 2.14.11
TV channels must broadcast a new logo for three seconds at the start and end of shows which have been paid to include products, Ofcom has announced.
Sports Illustrated Swimsuit Print Version Offers Videos Via Smartphone Paid Content 2.14.11
Time Inc. (NYSE: TWX) is rolling out a mobile campaign for tomorrow’s Sports Ilustrated “Swimsuit Edition” aimed at connecting print readers with their smartphones through the use of 2D barcodes via Microsoft (NSDQ: MSFT) Tags placed by mobile tech company Nellymoser